march for babies blog
The results are in – and they’re amazing! Kmart’s Shop Your Way members, customers and associates have donated a record-breaking $11 million this year to the March of Dimes through their March for Babies fundraising campaign!
Kmart has been our #1 partner for 31 years and has raised more than $125 million for stronger, healthier babies!
Thank you Kmart!
WASHINGTON, DC, MAY 1, 2014 – (From left) LaVerne Council, chair of the March of Dimes Board of Trustees; Jill Teeters, mom of March of Dimes 2014 National Ambassador Aidan Lamothe; Aidan, age 6; and David Lamothe, his dad, all of Manchester, NH; Tim Austin, Senior Vice President Retail Services-Kmart, Sears Holdings Corporation and 2014 National Chairman of March for Babies; and Dr. Jennifer L. Howse, President of the March of Dimes, at the White House prior to a private meeting with President Barack Obama in the Oval Office today.
These national volunteers represented the March of Dimes and the nearly 500,000 babies born prematurely each year. Their visit continues the March of Dimes 68-year tradition of National Ambassador visits to the White House. March of Dimes National Ambassadors have met with every U.S. President since President Harry S. Truman.
To learn more about our National Ambassador Aidan Lamothe, please visit our website.
Yesterday at Exposition Park in Los Angeles celebrity volunteer Hilary Duff got ready to march for babies alongside Los Angeles MFB Host Crystal Egger from NBC4, our 2014 March of Dimes National Ambassador six-year-old Aidan Lamothe, and local leaders of our top national Team Kmart!
Thanks everyone who walked yesterday for babies!
Kmart has been March of Dimes’ top corporate partner for 31 years! This year when you donate to March of Dimes at a Kmart store, Shop Your Way members receive a coupon to earn 5% in points on your next qualifying purchase 3/23-6/21! Get started today!
*Offer valid 3/23/14 – 6/21/14 in-store and online. Coupon prints at register. Restrictions and exclusions apply to coupon redemption. See coupon for details. 100% of your donation benefits March of Dimes. Donate by 6/21/2014. Members earn Points on Qualifying Purchases, excluding sales taxes and other fees. See www.shopyourway.com for details.
Post-walk donations can still add up!
Did you know that even if our walk is over, any donations we receive still count to earn us a gift card or to increase its value?
We have until May 31 to continue to raise money for vital research and programs — and get closer to earning a Kmart or Macy’s card gift card to spend in-store or online!
Raise $350: $15 Gift Card / $500: $25 Gift Card / $1,000: $50 Gift Card / $2,500: $125 Gift Card $5,000: $250 Gift Card / $10,000: $500 Gift Card / $20,000+: $600 Gift Card
We’re getting closer, so let’s keep up the good work. The more we raise, the higher the value of our gift card and the more we help babies and moms!
Kmart and the March of Dimes hosted the first-ever Babies on Broadway event Wednesday, April 20, to bring attention to March for Babies nationwide! This city walk kicked off in Times Square with a crowd of volunteers, supporters, Broadway stars and little babies drawing much attention in front of a 12 foot replica dime supplied by Kmart, March of Dimes National Sponsor and Top March for Babies team! The crowd then walked together downtown to the Kmart store at Herald Square. March of Dimes 2011 National Ambassador, Lauren Fleming, age 7, and her family helped lead a great day on Broadway!
In this photo taken by AP Images for Kmart, from left, Tony Award winner Gregory Jbara, “Rock Of Ages” star Angel Reed and her daughter Malena, and “Wonderland” star Kate Shindle pose with 2011 March of Dimes National Ambassador Lauren Fleming, front right, and her family, sister Erin, brother Corbin, mother Nikki and father Densel, and Kmart executive Natalie Norris-Howser and her son Vaughn at the “Babies for Broadway” event in New York’s Times Square, Wednesday, April 20, 2011. (Jason DeCrow/AP Images for Kmart)
Katie McGee, Entertainment and Traffic reporter for March for Babies media sponsor station CBS 2 in New York, helped lead the Babies on Broadway send off! The event brought together Kmart and March of Dimes supporters to raise awareness and donations for March of Dimes, which works to give all babies a healthy start.
For 28 years, Kmart has supported March of Dimes and raised more than $90 million – and counting! This success comes with thanks to Kmart’s generous associates and customers. The 12 foot dime will be rolling into select Kmart stores across the country – just in time for a March for Babies near you!
We are very excited to announce that we have several videos in the top 20 finalists for the Sears Holdings Shop Your Way Rewards contest! We thank everyone who entered and voted in support of the March of Dimes. We stand to gain over $135,000 that we can use to help moms and babies, but we need your help!
Please vote everyday through November 3rd for a video that supports the March of Dimes, like this one from Amber, a mom who has graciously chosen March of Dimes as one of her charities to donate a portion of the prize pool. Voting is easy and takes less than a minute!
Watch and vote!
March for Babies sponsor Kmart is giving away up to One Billion Points to the best video that tells them what you would do with One Billion Points. The winner will get 50% of all Points in the contest prize pool and the March of Dimes could get the other 50%! We would use ours to help moms and babies, and you can use yours for anything Kmart sells!
Check out their Web site and the official rules and good luck!
Kmart’s desire to help babies and the passion and compassion of Kmart customers and associates is a big inspiration.
Thank you to everyone who made their donation at the register, and to every walker on Kmart’s March for Babies team!
The moms were participants in a March of Dimes-sponsored group prenatal care program that has successfully reduced C-sections, preterm births and low birthweight babies.
Check out more photos from the day’s events!