Tips for Fundraising in a Bad EconomyPosted by Linda
I learned asking for donations in a bad economy is not business as usual. More than halfway to go to reach my goal, I decided to adjust course. So, I’ve been talking to some of our bigger fundraisers here at the national office.
“Think of every ask as a sales call,” was one person’s advice. “You have to sell the benefits of their donation to the March of Dimes.”
That may make sense if sales are, say, what you do for a living. For the rest of us, let me break it down:
Get personal: E-mail is great, but when the donations stop coming in, approaching people in person is your best tactic. One good thing, it gets much harder to say no.
Think positive: And smile when you’re asking: it’s contagious. Your positive attitude and enthusiasm for the cause will inspire people to give.
Make the sell: Explain how their gift will help babies and families. Talk about the work the March of Dimes does. And remind everyone of the tax deduction next year!
The biggest thing right now is to just ask. If someone helped you before, give them the opportunity to help again. All you can do is be sensitive and acknowledge hard times. People can say no. They don’t need us to do it for them.
Have you changed tactics to raise money this year? Post your advice here!