march for babies blog

21 Apr

Kmart and March of Dimes Babies on Broadway Rolls through New York City

Posted by Volunteers

Kmart and the March of Dimes hosted the first-ever Babies on Broadway event Wednesday, April 20, to bring attention to March for Babies nationwide! This city walk kicked off in Times Square with a crowd of volunteers, supporters, Broadway stars and little babies drawing much attention in front of a 12 foot replica dime supplied by Kmart, March of Dimes National Sponsor and Top March for Babies team! The crowd then walked together downtown to the Kmart store at Herald Square. March of Dimes 2011 National Ambassador, Lauren Fleming, age 7, and her family helped lead a great day on Broadway!

Babies on Broadway!

Babies on Broadway

In this photo taken by AP Images for Kmart, from left, Tony Award winner Gregory Jbara, “Rock Of Ages” star Angel Reed and her daughter Malena, and “Wonderland” star Kate Shindle pose with 2011 March of Dimes National Ambassador Lauren Fleming, front right, and her family, sister Erin, brother Corbin, mother Nikki and father Densel, and Kmart executive Natalie Norris-Howser and her son Vaughn at the “Babies for Broadway” event in New York’s Times Square, Wednesday, April 20, 2011. (Jason DeCrow/AP Images for Kmart)

Katie McGee, Entertainment and Traffic reporter for March for Babies media sponsor station CBS 2 in New York, helped lead the Babies on Broadway send off! The event brought together Kmart and March of Dimes supporters to raise awareness and donations for March of Dimes, which works to give all babies a healthy start.

Walking down Broadway to support the March of Dimes

Walking down Broadway

For 28 years, Kmart has supported March of Dimes and raised more than $90 million – and counting! This success comes with thanks to Kmart’s generous associates and customers. The 12 foot dime will be rolling into select Kmart stores across the country – just in time for a March for Babies near you!


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